Damage control trauma: Whenceforth for the oil industry?
You’d think now would be a quiet time for CSR communications in the oil industry. Following extraordinary revelations in Congress two weeks ago over irresponsible behaviour from ExxonMobil, Shell,...
View ArticleMore Fear and Loathing in CSR: Competitor Benchmarking
This CSR tragedy today comes to us courtesy of the banking and financial services sector. As CSR communications becomes business as usual for the world’s major companies, so indeed, it seems, does...
View ArticleThe Anti-Sizzle
Here at Futerra, we generally consider the infamous ‘Act on CO2′ campaign to be the ultimate example of how not to communicate climate change. But it was truly a transformative moment for me today when...
View ArticleC02 is Green
This is the mind-blowing premise of the latest lobbying campaign to hit Washington (and, to be fair, anyone who skims the ads in the New York Times—you know who you are). Implemented by a group which...
View ArticleTotal Energy: Total Greenwash
I skim—sorry, I meant read—a lot of CSR reports. At least 3 sail into my inbox daily, and I always give them a standard once-over. Not so with Total Energy’s 2009 ‘Environment and Society’ report. It...
View ArticleBoardroom Boredom: CSR Rankings are Unintentional Greenwash
ExxonMobil: Global Sustainable Performance Leader. What’s wrong with this sentence? A lot, especially for a company responsible for 2% of global carbon emissions. And yet, Exxon has been awarded...
View ArticleBP’s 2010 Sustainability Review: The worst report of all time
Back in April of last year, as the Gulf of Mexico oil spill descended into total chaos and BP demonstrated gross irresponsibility, I issued a challenge to BP to publish a 2010 sustainability report....
View ArticleThe funhouse of credibility: BP, reporting and reputation
No one ever said participating in a webinar on BP’s 2010 Sustainability Review would be fun. And aside from the southern drawl of its host, Louise Tyson, who heads up sustainability reporting at BP, it...
View ArticleWhy creativity makes big sustainability ambitions work
The days of ‘CSR’ are over. Today’s leading businesses commit to big sustainability ambitions that radically reshape why they exist, what they do and how they do it. To do this they find their ‘sweet...
View ArticleWhy Unilever is not BP
In 1997 BP had a big idea that could change the world. “Beyond Petroleum” was a radical, disruptive move in the oil industry. By announcing it, CEO Lord John Browne acknowledged climate change and...
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